There are not many bands that can lay claim to have invented a genre, but Cream are one such band. All had served British blues apprenticeships: Jack Bruce and Ginger Baker with the Graham Bond Organisation, and Eric Clapton with the Yardbirds and John Mayalls Bluesbreakers. And then they got together to form Cream. A blues rock supergroup that would create some of the finest music of the 1960s.
Cream: Eric Clapton, Ginger Baker, and Jack Bruce playing “Sunshine of Your Love” live circa 1968. What a performance too. Great musicianship. Jack Bruce and Eric Clapton were obviously two very influential musicians, and sales of the Gibson EB3 bass and Gibson SG Standard peaked in the late 1960s. “Sunshine of Your Love” hails from the absolute classic album Disraeli Gears (along with “Strange Brew” and “Tales of Brave Ulysees”).